CopenPay Returns 3 Times Bigger

Tourism is a major contributor to CO2 emissions and there is a need to change the mindset of tourists and encourage more conscious choices. New research shows a large willingness among tourists to act more responsibly and leave the destination better than they found it.

Last year, Copenhagen changed the agenda of tourism globally by introducing CopenPay as a pilot program where conscious actions became a currency, allowing visitors to earn free cultural experiences. Now, CopenPay is back – more than tripled in size with 100 participating attractions across Copenhagen and running twice as long, 9 weeks.

"By integrating more conscious actions into the visitor experience, CopenPay is redefining how we in Copenhagen approach tourism. Rather than bringing more tourists to the city, the goal with CopenPay is to nudge our visitors and raise their awareness about the choices we make, when we travel - exploring Copenhagen more consciously while being rewarded with unique experiences,” says Søren Tegen Pedersen, CEO of Wonderful Copenhagen.

Facts About CopenPay:

• CopenPay runs from 17. June – 17. August.

• More than 100 participating attractions, including The National Museum, Kronborg Castle in Elsinore, The National Gallery of Denmark, GoBoat, Copenhill, The Urban Garden, and Donkey Republic bike rentals.

• Last year’s pilot project has already inspired other destinations and has become part of the EU - Transition pathway for Tourism program.

• CopenPay rewards visitors who stay longer and book 4 or more nights

• Visitors arriving by train receive a reward. Visitors who purchase SAF (Sustainable Aviation Fuel) for their flight will also be eligible for these rewards.

• CopenPay offers discounts for travellers arriving in an electric car

• See all attractions here: www.visitcopenhagen.com/copenpay-attractions

• Website: www.CopenPay.com